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Cats used to get a litter box and a food bowl. Now they get a camera that tosses treats, a GPS collar lighter than a paperclip, a DNA test, a self-cleaning litter robot, and their own multivitamin. Pet humanization — treating a cat like a full family member, health plan and all — is one of the fastest-growing spending categories in pet retail, and cats have quietly become just as much a part of it as dogs. This guide rounds up the real, currently-sold products behind that shift for cat owners, with straight picks and real links.
Interactive cameras built for cats specifically — laser toys, treat tossing, and fast enough panning to keep up with an actual cat.
~$130-150
1080p, 160° view, 2-way audio, night vision, motion/sound alerts, plus an app-controlled laser toy built for cat entertainment.
~$100-130
Full HD, 2-way audio, 8x zoom, and a dishwasher-safe treat dispenser that flings dry cat treats on a schedule.
Cat trackers have to be genuinely lightweight — under an ounce — or cats simply won’t tolerate them. These two are purpose-built for that.
~$50-60 + subscription from $5/mo
Purpose-built lightweight, curved collar design for cats, 7-day battery, breakaway safety buckle, live tracking every 2-3 seconds.
~$130 + membership
Marketed as the smallest GPS tracker for cats and dogs — about the size of an Oreo, under 1 oz, with up to 30-day battery life.
Breed and wildcat-ancestry ID plus genetic health screening — including markers vets actually use, like the HCM heart-disease risk gene.
~$130-150
20+ breed groups, 50+ trait markers, 43 genetic conditions including the HCM heart-disease marker, plus dental/oral health risk insight.
~$100-110
70+ breeds/populations, 45+ health tests, 25+ traits, and blood type identification — useful in an emergency-transfusion situation.
Cats hide joint pain well, which is exactly why senior cats benefit from a proactive glucosamine/chondroitin supplement.
~$25-35
Easy-to-administer sprinkle capsules built for finicky eaters, with the same trusted glucosamine/chondroitin base as the vet-recommended dog line.
Collagen for cats mostly shows up as a joint-support soft chew or a sprinkle-on powder rather than the dental “stick” format dogs get.
~$25-35
Undenatured Type II collagen sourced from chicken cartilage, one chew a day — a dog-and-cat formula, chicken-liver flavored.
~$25-30
Multi-type collagen powder for skin, coat, joints, and gut health in a sprinkle-on format that works well mixed into wet food.
For travel, vet visits, and storms — a chew-based calming supplement, distinct from the diffusers and wraps further down this page.
~$20-25
The same colostrum/L-theanine formula as the dog version, adapted for cats, addressing travel, vet visits, and storms.
Raw, freeze-dried toppers are arguably an even bigger trend for cats than dogs right now — cats are notoriously picky, and these close the gap between kibble and “real meat.”
~$12-18
The same functional-topper line as the dog version, crumbles easily over kibble to boost protein and palatability.
~$15-20
Single-protein, pea-size freeze-dried nibs usable as a full meal or a topper — made in Green Bay, Wisconsin.
A water additive plus a crunchy dental treat sized for a cat’s smaller bite covers most day-to-day oral care.
~$12-16
Clinically proven to reduce plaque and tartar in 14 days, tasteless and odorless — just add to the water bowl.
~$8-12
A crunchy dental treat designed for a cat’s smaller bite, sharing the same trusted dental-treat lineage as the dog version.
For owners who want to cook or dehydrate at home instead of relying only on store-bought food — both of these appliances are explicitly marketed for cats as well as dogs.
~$300+
All-in-one countertop appliance that weighs, cooks, blends, and cools fresh home-cooked pet meals in about 40 minutes.
~$80-120
Compact countertop dehydrator using low-temp horizontal airflow tech for homemade freeze-dried-style treats that preserve nutrients.
Fragrance-free, hypoallergenic detergent for cat beds, blankets, and anywhere litter dust or hairballs land.
~$20 / 100 loads
Concentrated, fragrance-free, hypoallergenic powder from a brand that also makes a dedicated sensitive-skin line.
~$20 / 120 loads
Natural, EWG-rated, fragrance-free powder built for sensitive skin and allergies.
Climate control for the cat’s favorite spot — a gel pad for summer, a heated mat for winter (and for older cats who just run cold).
~$20-30
The same pressure-activated gel tech as the dog version, cat-sized — rated best overall cat cooling pad by Catster.
~$20-30
A soft-shell heated mat rated Catster’s best overall cat heating pad.
Dander, hair, and litter-box odor control — increasingly a default purchase in multi-cat households.
~$180-220
Levoit’s top seller for heavy shedders and large households, using their ARC Formula carbon filtration to target pet odor specifically.
~$150-180
A washable, odor-targeting carbon pre-filter ahead of a HEPA stage — a long-running favorite in “best for pet owners” roundups.
Vertical space and solo-hunting play matter as much for indoor cats as walks do for dogs.
~$50-60
Plush multi-level condo with a hammock and sisal scratching posts on a stable wide base — a 4.7-star Amazon bestseller built for larger cats.
~$15-20
A battery-powered under-fabric motion toy that mimics prey movement for solo hunting play.
Drug-free options for spraying, scratching, multi-cat tension, travel, and vet visits.
~$25-30
Synthetic feline facial-pheromone diffuser to reduce stress behaviors like spraying, scratching, and hiding, covering ~700 sq ft for 30 days.
~$40-45
The cat-specific version of the pressure-wrap vest, useful for vet visits, travel, and grooming.
Dedicated cat-only ramps are rare — most mobility gear that fits cats is dual-rated for dogs and cats, which is exactly what these two are.
~$40-70
An orthopedic memory-foam lounger bed explicitly rated for both cats and dogs — good joint support for senior cats.
~$60-90
Dual dog-and-cat rated folding steps with side rails and non-slip feet, for cats who want the couch or bed without the jump.
The single biggest cat-specific pet humanization purchase there is — a robot that scoops so you don’t have to.
~$699
The premium market leader — rotating sifting mechanism, SmartScale weight tracking, and full app monitoring. Top-rated by Forbes, Wirecutter, and Cats.com.
~$300-400
The same rotating sifting mechanism at roughly half the price, with odor/ammonia control and a 7L waste bin good for about 15 days.
For senior cats, indoor-only cats getting supervised outdoor time, or multi-pet households on the move.
~$130
Named best-overall cat stroller by multiple 2026 review roundups — zipperless top-load entry is quieter and less startling for cats. Holds up to 25 lb.
~$230-280
A larger cats-and-dogs combo model with jogging tires, a cup holder, and a storage basket — a good mid-tier step up.
It’s real and it’s large — pet humanization is consistently named one of the fastest-growing categories across pet industry retail data, and cats have become just as central to it as dogs, especially in tech (cameras, trackers) and comfort categories like self-cleaning litter.
For most multi-cat households or owners who travel, yes — it’s consistently the single most-mentioned “changed my life” purchase in cat owner communities, which is why it’s the biggest-ticket item on this whole page.
Not quite. Freeze-dried toppers are meant to be sprinkled over regular kibble or wet food in small amounts to add nutrition and palatability, not to replace a full raw diet.
Some GPS trackers, including Jiobit, can be clipped to a harness instead of a collar. Both trackers above are also breakaway-safety rated, which matters more for cats than dogs given how they move through tight spaces.
Both. Breed and wildcat-ancestry ID is the fun part, but the genetic health-risk screening — especially for HCM, the leading cause of heart disease in cats — is genuinely useful information to bring to your vet.
Not every cat needs all seventeen categories above — but if you’re the kind of owner who already knows your cat’s vet by first name, you’ll probably recognize yourself in more of these than you expected. Start with whatever solves a real problem (litter box smell, a senior cat slowing down, a cat home alone all day), then build out from there. That’s the whole pet humanization trend in one sentence: buying the thing that makes your cat’s life better, one category at a time, because you can.